If you’ve checked any of these boxes, you don’t need another agency selling ad spend—you need a fractional Marketing Manager.
Fractional Marketing Management
Senior marketing leadership and team management embedded in your business without the full-time salary.
Does your marketing feel stuck in one of these loops?
Hi!
I’m Carolyn
Most agencies sell ad impressions and SEO tweaks, but ignore the holistic customer journey where deals are actually won or lost. As a long-time in-house marketer, I bring senior growth leadership to Okanagan businesses tired of vanity metrics and wasted ad spend.
Larch & Lake provides fractional marketing including 90-day strategy sprints, pipeline improvements, and team leadership you need to scale, without the full-time overhead.
How We Work
Senior marketing leadership built for growing Okanagan businesses.
Fractional Marketing Management
You don't need another agency pitching costly ads or sending vanity reports. You need dedicated marketing leadership to drive strategy, manage projects, and hold suppliers accountable.
The 30-Day Growth Diagnostic
Before making long-term commitments, we look under the hood of your business to find what’s working, what’s broken, and where qualified leads are slipping through the cracks.
FAQ
How can a Fractional Marketing Manager help my business?
A fractional CMO gives you senior-level marketing leadership without the full-time overhead. We build your long-term growth roadmap, optimize your entire customer journey, stop wasted ad spend, and manage your internal team or vendors to ensure marketing directly generates revenue.
How is a fractional CMO different from a traditional marketing agency?
Agencies sell tactical execution, like running ads or posting on social media and often send you a monthly report with metrics like clicks or impressions. A fractional Marketing Manager or CMO operates inside your business at the executive level. We focus on the holistic picture: unit economics, pipeline health, speed-to-lead, and vendor accountability.
Is a fractional CMO worth it for a small or mid-sized business?
Yes. For businesses under $10M, hiring a full-time marketing executive ($130k–$180k+ salary) burns through margin. A fractional engagement gives you access to the exact same senior strategic leadership at a fraction of the cost, delivering high ROI by eliminating wasted spend and unblocking revenue leaks.
What does a fractional CMO actually do?
We act as your part-time Head of Marketing. We establish 90-day strategy cycles, set weekly scorecards, oversee your go-to-market plans for new launches, fix funnel leaks, and govern execution so your project board items actually cross the finish line.
When should a company hire a fractional CMO?
The right time is when you’re bogged down managing marketing tactics, high-value leads are stalling out in your pipeline, or you have upcoming product/market launches without a clear strategy.
Let’s improve your marketing
Stop guessing what your customers want and
start marketing for how they actually behave.
Available for your next project
