Senior Growth Leadership for Growing Firms

Bridging the gap between operational structure and adaptive market execution.

Stop Paying Executive Rates for Agency Playbooks That Don't Drive Revenue.

If you’re running a growing business, you already know your operations require structure. Your projects, financial models, and production timelines run on disciplined systems.

But when you try to apply that same rigid, machine-like formula to marketing, it breaks.

Why? Because marketing deals with human beings. High-ticket buyers don’t make major decisions on a pre-set agency schedule. They buy based on trust, timing, and local reputation. When traditional agencies sell you a “set-it-and-forget-it lead engine,” they deliver rigid templates, isolate themselves from your sales process, and hide behind reports full of vanity clicks while your actual pipeline stalls.

Larch & Lake Consulting exists to bridge this exact gap.

We provide embedded Fractional CMO leadership and strategic growth advisory across Kelowna, West Kelowna, Lake Country, and Penticton. We bring senior executive governance to your growth strategy. Which gives you the clarity, speed-to-lead architecture, and market adaptability of a full-time CMO without the $180k+ executive salary.

Founder & Fractional Marketing Leader

Carolyn Mann

With over 15 years of experience leading brand strategy, digital experience, and multi-channel marketing, Carolyn Mann bridges the gap between high-level executive vision and front-line market execution. After seeing growing firms forced to choose between rigid, bloated agency retainers or forcing founders to act as their own “de facto CMO,” she founded Larch & Lake Consulting to provide $1M–$10M businesses across the Central Okanagan with true executive growth leadership without full-time executive overhead.

By combining structured 90-day strategic roadmaps with agile 2-week execution sprints, Carolyn serves as an embedded peer to local founders, aligning brand positioning with human buying behaviour, mentoring internal staff, holding external suppliers accountable, and turning marketing investment into high-margin revenue across Kelowna, West Kelowna, Lake Country, and Penticton.

We are based in the Central Okanagan. While data modeling and sprint architecture are managed digitally, we regularly meet on-site with leadership teams, visit job sites, and participate in executive meetings across Kelowna, West Kelowna, Lake Country, Vernon, and Penticton.

Our primary focus is senior strategy, pipeline leadership, and executional governance. We direct your internal team or third-party suppliers to handle daily maintenance tasks so you aren’t paying executive rates for routine output. However, when critical roadblocks or high-stakes launches arise, we roll up our sleeves to build core frameworks and set up key systems directly.

Every partnership begins with a brief Diagnostic Discovery Call to evaluate your current sales flow, discuss your growth goals, and determine whether a standalone project or ongoing retainer model fits your operational stage.

Let’s improve your marketing.

Stop guessing what your customers want and
start marketing for how they actually behave.