Tired of Agencies Selling You Ad Impressions While Your Sales Inbox Stays Quiet?

Larch & Lake brings senior fractional marketing management and CMO leadership to your business. Fixing broken customer journeys, stopping wasted ad spend, and driving bottom-line growth without the full-time executive cost.

How the Fractional Marketing Model is Different

Most traditional agencies operate as external vendors selling disconnected "acts of marketing” running an ad set here or tweaking SEO there, while ignoring your broader sales pipeline.

Larch & Lake's fractional marketing manager approach embeds directly inside your business. We look at the holistic picture: customer acquisition costs, speed-to-lead, long sales-cycle attribution, and unit economics.

Eliminating the Marketing Bottlenecks Holding Your Business Back

Whether you are searching for a fractional CMO or a fractional marketing manager, your business needs a structured governance system to solve these six core operational breakdowns:

1

The Endless Idea List

Your project boards are packed with “we should do this” initiatives, but none of them ever cross the finish line to drive growth.
2

The Execution Gap

Your team or freelancers keep up with daily posts and tasks, but no one is steering the big picture strategy.
3

The Unguided Launch

You’re preparing for a new launch or expanding into new markets, but lack a go-to-market plan.
4

The Agency Disconnect

You’ve paid agencies to run ad campaigns, but your pipeline is still leaking qualified leads. Or the leads from the ads are not qualified in the first place.
5

The Measurement Void

You’re spending money and time on marketing activities, but you can’t confidently answer: “Is this actually increasing sales?”.
6

The Hiring Overhead Trap

You know you need senior leadership, but paying $130k+ for a full-time executive would burn through your margins.

How can we work together

Best For

$1M–$10M businesses needing continuous fractional marketing management, team management, and pipeline optimization.

Overview

Our core fractional CMO services provide embedded growth leadership without the full-time overhead. We build your quarterly strategy, mentor your internal team, oversee third-party vendors, and hold your marketing channels strictly accountable to revenue.

What’s Included
  • 90-Day Strategy Architecture & Quarterly Scorecards
  • 2-Week Execution Sprints & Weekly 30-Minute Alignment Syncs
  • Internal Team Mentorship & External Agency/Vendor Management
  • End-to-End Customer Journey & CRM Funnel Optimization
  • Go-To-Market Execution for Product & Service Launches
Investment
Fixed retainer starting at $3,500 CAD / month (Initial 90-day commitment)
Best For

Businesses preparing for a major launch, expanding into a new regional market, or troubleshooting a leaking sales pipeline who want senior strategic clarity without committing to an ongoing retainer relationship.

Overview

An intensive, 30-day standalone sprint where we conduct a deep audit of your revenue engine, eliminate wasted spend, and deliver a fully architected, 90-day execution blueprint.

You receive senior CMO-level governance to solve immediate growth bottlenecks, giving your internal team or existing suppliers a clear roadmap to execute independently.

What’s Included
  • Complete Marketing System Health & Pipeline Leak Audit
  • Customer Journey & Speed-to-Lead Diagnostic
  • Customized 90-Day Execution Roadmap & Backlog Buildout
Investment
Custom Project Quote (Scope defined during initial diagnostic discovery)

Compare Your Growth Options: Fractional vs. In-House vs. Agency

Criteria Larch & Lake In-House Marketing Leader Full-Service Agency
Strategic Focus End-to-end pipeline ROI & governance Daily maintenance & internal tasks Isolated channel tactics (Ads, SEO)
Annual Investment ~$42,000/yr ($3,500/mo retainer) $100,000+ + Benefits $40,000 - $96,000+ + Ad Spend
Primary Success Metric Closed revenue, pipeline speed & margin Task completion & daily output Vanity clicks, reach & impressions
Funnel Scope Holistic (Inquiry to closing & retention) Broad, but bogged down in operations Siloed campaign channels
Vendor & Team Governance Mentors team & holds third parties accountable Manages internal team execution Does not manage outside vendors/team
Ramp-Up Time Immediate (30-day strategy architecture) 3–6 months hiring & onboarding 30–60 days campaign setup

Frequently Asked Questions

Fractional marketing management is an arrangement where a business hires a senior-level marketing director or growth advisor on a part-time, retainer basis. This gives growing companies access to high-level strategic direction, team governance, and pipeline optimization without paying a full-time executive salary.

Larch & Lake offers two distinct ways to partner, ensuring you get senior CMO leadership without unexpected hourly billing:

  • Fractional CMO Retainer ($3,500+ CAD/month): Our core recurring model for ongoing governance. This fixed investment covers high-level strategic direction, 90-day growth architecture, weekly sprint management, team mentorship, and vendor oversight.

  • Growth Diagnostic & Strategy Project (Custom Quote): A standalone, 30-day intensive engagement for firms that need an immediate pipeline audit and a 90-day execution roadmap for a launch or transition, without committing to an ongoing retainer.

Engagements typically range between 6 and 16 high-leverage hours per month. Month 1 involves intensive discovery and strategy architecture (~12–16 hours), moving into streamlined governance and 2-week execution sprints (~6–8 hours/month) thereafter.

A marketing consultant provides an advice document or static audit and leaves your team to handle execution. A fractional CMO embeds directly within your business, takes ownership of strategy, builds 2-week execution sprints, and governs your internal staff and agencies to guarantee execution.

Our primary focus is strategic growth, pipeline leadership, and executional governance. We mentor and manage your internal staff or third-party partners to handle day-to-day task output, ensuring you aren’t paying executive rates for routine maintenance work.

That said, we are true partners, not hands-off consultants who just hand over a PDF and walk away. When high-stakes initiatives or critical roadblocks demand it, we roll up our sleeves to build key frameworks, refine core messaging, and set up critical systems directly to ensure momentum never stalls.

Unblock Your Sales Pipeline with Senior Fractional Marketing Management

Book a 15-minute diagnostic call to evaluate your current customer journey
and identify your biggest revenue leaks.

Available for your next project